The tool I decided to profile in this post is one of the most widely used statistical analysis resources on the web: Google Analytics. This resource allows companies and organizations to get detailed stats about their website traffic and where their traffic came from. It is very useful for tracking what type of visitors found your site and how they ended up there. It has the ability to track website visitors from all over: search engines, social media, direct visits, links from other sites, etc. It can also track things like web advertising and impressions so that brands can quantify what their marketing is accomplishing. It can also track how long visitors stayed on your website, what links they clicked on and from where in the world they accessed your page. The geographical breakdown can be very helpful for a company wanting to know more about where its footprint is and how to market to specific areas. It’s estimated that nearly 50% of the world’s top one million websites utilize Google Analytics.